The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living like an insider—wherever you are. We connect you with inspiration, as well as with makers and experts who can help you enhance your life, elevate your surroundings, and enjoy your community to the fullest.
In our print guides, we feature excellent independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities.
Here, we share tips from our vast network of experts on everything from creating an inviting guest room to selecting personal stationery to planning a formal garden; offer inspiration for creating beautiful interiors, having a well-edited closet, giving thoughtful gifts, and entertaining in style; feature special and one-of-a-kind Scouted finds; provide travel tips from in-the-know locals; and tell in-depth stories about talented artists, artisans, and entrepreneurs.
We also offer you access to our Scouted artists, artisans, and entrepreneurs through our extensive TSG Directory, putting our carefully curated network right at your fingertips.
Launched in 2010 by Susie Matheson and Christy Ford, The Scout Guide began as a locally focused website and city guide dedicated to Charlottesville, Virginia. Since then, TSG has expanded nationwide, with Editors in each city serving as curators, connectors, tastemakers, and small business advocates.
At our headquarters in Charlottesville, our national team shepherds our print guides through design and production and produces The Scouted Life, our online editorial content as well as the newsletter that shares the same name.
As a network, we’re more than 3,000 small business owners, artists, artisans, dreamers, doers, and makers; over 80 Editors in big cities and small towns; and a team in Charlottesville, Virginia, dedicated to discovering, sharing, and supporting the talented individuals who make up our TSG community.